Meet HPC's Newest Team Members:

Joe Cullen and Lindsay Flickinger 

June 9, 2016

Joe Cullen is one of the Home Performance Coalition's newest team members, serving in Washington, D.C. as the Director of Policy and State Outreach. Joe grew up in Scranton, Pennsylvania and recently took the time to answer a few questions about his new role. 

What is your educational and professional background? 

My educational background is in social science and the law. I have a JD from the Georgetown University Law Center and a Bachelor of Arts degree in U.S. History from Yale University. I spent two years as a Jesuit Volunteer teacher in Piura, Peru after college before attending law school.   

In my first policy position, I served as the Director of Policy in the Governor’s Policy Office in Pennsylvania. During that time, our office helped support the passage of the Children’s Health Insurance Program which later became a model for federal legislation. That’s how I became convinced that many of the most interesting policy innovations get started at the state level. Since then, I have worked as a policy consultant at the state level with a number of Governors’ Offices on renewable energy, energy efficiency and economic development including: Governor Richardson in New Mexico, Governor Ritter in Colorado and Governor Culver in Iowa. Each of these Governors pursued the development of renewable energy and energy efficiency projects as economic development tools. Most recently, I have worked with thirteen Governors’ Offices in partnership with the Appalachian Regional Commission on the POWER Initiative, a $65.8 million federal investment to create a more vibrant economic future for coal-impacted communities by cultivating economic diversity and enhancing job training and re-employment opportunities. Although most of my work has been with states, during the Clinton administration, I served as a policy and budget director at the U.S. Department of Energy’s Office of Energy Efficiency and Renewable Energy. 

What are your top priorities in your new role at HPC? 

I will be working with HPC to help drive consensus on how data is collected, tracked, managed and marketed in the home performance and weatherization industry. This will involve educating stakeholders and allies in states on HPC’s three data standard projects: 1) Data Transfer Standards; 2) Data Collection Standards; and 3) Home Performance Certificates. I will also be supporting HPC’s efforts on promoting Smart Grid technologies and Cost Benefit Testing (through the National Efficiency Screening Project). At HPC, we will be exploring other opportunities for state outreach to make sure that the environmental, economic, and health benefits associated with energy efficient homes is accurately reflected in the market value of a home. 

Why is HPC's mission important to you? 

My experience with renewable energy development policy is that when the private sector is engaged with the appropriate balance of information and incentives, the market penetration of new technologies, businesses and industries can really take off. I'm thrilled to be working for an organization that promotes the market adoption of energy efficiency technologies and practices through stakeholder engagement, education, policy development, and research. The energy efficiency business opportunity in the built environment is enormous and represents a critical component of climate change policy. The residential housing market is complex and diverse, but offers some of the greatest opportunities for efficiency gains, job creation and carbon emission reductionsI am excited to contribute to the organization's legacy of supporting a growing and important industry and helping to bring new ideas, approaches and best practices into conversations around policy at the state level. 


Lindsay Flickinger is one of the Home Performance Coalition's newest team members, serving in Pittsburgh, as the Director of Marketing and CommunicationsLindsay grew up in Moon Township, Pennsylvania and recently took the time to answer a few questions about her new role. 

What is your education and professional background? 

I have experience in content marketing, human resources management and strategic communications planning. As a content strategist since 2012, I have a passion for creating and executing strategic communication plans that drive sales among key publics. I have utilized new and traditional marketing methods including social media, paid and earned media outreach, advertising and email marketing.  

Prior to stepping into a focused communications role, I was an HR Administrator. I managed new-hire orientations, employee training and benefit administration. I collaborated with senior-level management to create and implement fair and consistent policies and procedures. I effectively crossed silos and built strong teams.  

I have a Bachelor’s of Science Degree in Human Resources from Geneva College that helped to develop my business acumen and familiarity of corporate structures and processes. I recently graduated Summa Cum Laude from Georgetown University, obtaining my Master’s Degree in Public Relations and Corporate Communications. I excelled in comprehensive, master’s level courses such as Media Relations, Project Management, PR Newswriting, Digital Marketing, Speech Writing and Activating Audiences for (Non-Profit) Causes, among others. 

What are your top priorities in your new role at HPC? 

I am excited to step into my new role at HPC as the Director of Marketing and Communications. My first priorities will include a strategic and creative website overhaul that will become the face of HPC as well as a working tool within the industry. I will also be continuing the great work of rebranding HPC and developing relatable messaging that will reach target audiences in effective, tactical and important ways. Lastly, I look forward to working alongside current HPC staff to continue developing important strategies that will build diversity within HPC in order to reflect the diversity that already exist within the industry. 

Why is HPC’s mission important to you? 

I grew up jumping over French drain ditches, riding in pick-up trucks and going to job sites. My father is an energy-star custom homebuilder in western Pennsylvania whose motto is “building integrity into your custom project.” A large part of building with integrity means building with energy efficiency. 

Having worked in the family business for years, managing Bachman Builder’s messaging and developing its marketing efforts, I developed a commitment to energy efficiency and building with integrity. HPC’s vision is that all homes are healthy, comfortable and energy-efficient. These standards are also central to my personal values. I am excited to join the great work of HPC and be a part of transforming the home performance industry.  


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