ENERGY STAR is a nationally recognized mark on products, appliances, homes, and buildings with a 91% recognition rate. Diverse networks of 18,000 businesses and organizations have become ENERGY STAR partners, using the mark to develop their businesses and programs. As partners with ENERGY STAR, Home Performance with ENERGY STAR Program Sponsors and their partnering organizations have the opportunity to use this powerful and trusted name to market the value of whole house energy improvements. Come to this session to hear about successful examples of branding with the Home Performance with ENERGY STAR mark through cooperative advertising schemes, online marketing, social marketing, and more.
Leveraging the Brand: How Home Performance with Energy Star Can Help You Close More Sales!
Wednesday, February 14, 2018
10:30 AM to 12:00 PM
2018 HPC New York Regional Home Performance Conference & Exhibits
By attending this session, participants will:1. Find out how to use the Home Performance with ENERGY STAR mark to enhance your market position and hear examples of innovative marketing strategies used by contractors leveraging the brand
2. Learn how home performance contractors are generating more leads by utilizing the Home Performance with ENERGY STAR brand and linking to the HPwES website3. Discover unique and successful ways that Program Sponsors and their contractors are using Home Performance with ENERGY STAR in their marketing to improve search engine optimization