The Home Performance industry has long held energy bill savings as the core component of the sales process and customer experience. However, this limits which customers see value in the work and the sales professional's chances of closing. This session will examine alternative market-based approaches to providing home performance contractors with the tools they need to sell energy efficiency and home performance improvements. This discussion will also offer participants a sales process that does not rely at all on energy savings. Instead, it will affirm the benefits of the work (i.e. comfort, home value, health, and state-of-good-repair) without relying on pure savings to investment ratios.
How to Sell Home Performance without Subsidies
Wednesday, February 14, 2018
1:30 PM to 3:00 PM
2018 HPC New York Regional Home Performance Conference & Exhibits
By attending this session, participants will:1. Understand how market mechanisms can drive home performance sales
2. Know what not to say when selling without energy savings3. Expand their arsenal of sales techniques to increase success rateAttachments: