2017 has been a time massive change in the digital advertising and lead generation landscape as it affects home performance, HVAC and efficiency contracting businesses. Google has launched new products, paid search continues to grow more complex, the third-party review landscape is constantly changing, and Facebook continues its dominant place in many homeowners daily lives. This presents an opportunity for contractors to improve their lead generation activities, lower marketing costs while growing the business and, ultimately, better the bottom line. In this session, Energy Circle's Peter Troast will bring clarity to this confusing landscape, and show you simple ways to take advantage of online advertising, review management, Facebook, local search optimization and content marketing.
The Digital Marketing Landscape in 2018: 5 Tactics That Home Performance Contractors Should Be Using
Wednesday, February 14, 2018
1:30 PM to 3:00 PM
2018 HPC New York Regional Home Performance Conference & Exhibits
By attending this session, participants will:1. Understand the current status of key online marketing tactics as they affect the home contracting industry
2. Learn about specific ways contractors are successfully utilizing these tactics in their business3. Understand the economics of online marketing opportunities on a cost per lead and cost per acquisition basisPresenters:Attachments: