In HPC tradition, Peter Troast, Energy Circle's founder and CEO, shares the deep dataset he and his team have developed. This is data not dogma for the demand side of home performance. What can be gleaned from Google Adwords performance from hundreds of contractors? What do thousands of search queries related to home performance tell us? Google is a 24/7/365 focus group on the emerging concepts in our industry--Peter will dive into the rich insights that can be found in this treasure trove of data. New areas of focus for 2018 include deeper insights from more than $10 million spent in Google Adwords, emerging trends in healthy home, the role of solar, and much more.
Biggish Data 2018--8 Years of Data on How Homeowners Look at Home Performance
Wednesday, February 14, 2018
8:30 AM to 10:00 AM
2018 HPC New York Regional Home Performance Conference & Exhibits
By attending this session, participants will:1. See and interpret broad search data in aggregate for the home performance and energy efficiency industry
2. Understand the homeowner mindset about trending topics like healthy home, net zero and passive house3. Get actionable recommendations for how to utilize this data in your own marketingAttachments:Biggish_Data_2018_Peter-Troast_BIZ4.pdf (10.03 MB)