In HPC tradition, Peter Troast, Energy Circle's founder and CEO, shares the deep dataset he and his team have developed. This is data not dogma for the demand side of home performance. What can be gleaned from Google Adwords performance from hundreds of contractors?
Energy Circle is led by its founder and CEO, Peter Troast. Peter is recognized as one of the country's foremost authorities on marketing for home performance, HVAC and other efficiency related contracting companies. He authors the widely-read Energy Circle blog and is a passionate advocate for the power of the whole house home performance business model. He and his team work with over 350 companies in 49 states grow their business through services like website design and development, search engine optimization, lead generation and strategic content production. He is a popular and high ranking speaker about marketing for contractors at ACI, RESNET, ACCA, BPI and EGIA conferences and events. For 2015, he received the Tony Woods Award for excellence in advancing the home performance industry.
8:30 AM to 10:00 AM
10:30 AM to 12:00 PM
ENERGY STAR is a nationally recognized mark on products, appliances, homes, and buildings with a 91% recognition rate. Diverse networks of 18,000 businesses and organizations have become ENERGY STAR partners, using the mark to develop their businesses and programs.
1:30 PM to 3:00 PM
The Digital Marketing Landscape in 2018: 5 Tactics That Home Performance Contractors Should Be Using
2017 has been a time massive change in the digital advertising and lead generation landscape as it affects home performance, HVAC and efficiency contracting businesses.Presenters:
3:30 PM to 5:00 PM
As the healthy homes business opportunity starts to emerge for performance building contractors, a number of companies around the country have been actively marketing services to improve the health, safety and indoor air quality of US homes.